💸 Unlock the Potential of Credits in SaaS 💸

Credits are an innovative and effective payment model where customers purchase a pre-determined amount of credits upfront that can then be used for specific services or features within a software application.

Fast-growing B2B SaaS companies, like SingleStore, Confluent, and Observe, have harnessed the power of credits to propel their success. Now it's your turn! Join us for a captivating conversation on the potential of credits in SaaS and discover how they can revolutionize your monetization strategy. This event is tailored for product managers, sales professionals, pricing experts, and finance leaders, offering invaluable insights and actionable strategies to optimize your pricing model and drive business growth. We’ll cover:

• The Role of Credits: Gain a comprehensive understanding of credits and their ability to provide flexibility and value to your customers, while boosting committed revenue for your finance team.

• Designing a Credits System: Learn crucial considerations for designing a credits system that perfectly aligns with your SaaS product and caters to the needs of your target audience.

• Upselling and Cross-Selling Opportunities: Discover how credits can unlock upselling and cross-selling opportunities within your SaaS platform, maximizing customer lifetime value and fostering sustainable growth.
  
  
• Best Practices for Communicating Credits: Explore proven communication strategies to educate your customers about your credits system, ensuring transparency and cultivating long-term customer satisfaction. Providing insights into effectively monitoring and managing credit consumption, including setting limits, tracking usage, and implementing proactive notifications.

Moderated by

Akash Khanolkar

Co-Founder & CEO, Octane

Akash is a co-founder of Octane, the leading usage-based billing platform. Octane is a NYC-based, venture-backed software firm that helps high growth SaaS companies operationalize innovative pricing models at scale and accelerate their monetization journey.

Among other pricing strategies, Octane empowers companies to easily grant their customers pre-paid credits, drawdown on them in real-time as the product is used, automatically top-off credit balances as they fall below a threshold, and more.

Curious about how credits typically work? 🤔 

1) Purchase: Customers buy a set number of credits from the SaaS provider in advance.

2) Credit Allocation: The customer is then allocated the purchased credits in their account balance. 

3) Usage: As the customer utilizes the SaaS application or its features (such as hours of usage, storage space, number of transactions, or other applicable metrics), the system deducts the corresponding credits from their account.

4) Replenishment: When the customer's credit balance is depleted, they may have the option to purchase additional credits to continue using the service. This process is often repeated as needed.

This model is effective and is widely used for both self-serve/ Product-Led Growth sales motions as well as more traditional Enterprise, Sales-Led motions.